About Us
Borderline Genius Inc. is an AI-powered trade compliance software company helping businesses simplify the complexities of global trade.
Leadership
Borderline Genius Inc. brings together leaders with deep experience across customs, international trade, logistics, SaaS, and product technology.
Our leadership team has years of experience in customs brokerage, trade compliance, global logistics, and enterprise SaaS, with backgrounds at organizations including Avalara, EY, Honeywell, Maersk, Farrow, Livingston International, and Portway International.
Co-Founder & CEO
Leadership · customs · logistics
Jonathan brings more than three decades of experience across customs brokerage, logistics, and business leadership. He currently serves as the Chairman and CEO of Portway International. Previously, he held senior leadership roles at Portway International and Livingston International.
Co-Founder & COO
Customs · logistics · compliance
Matt has spent over two decades working in customs brokerage, import and export, international logistics, and trade compliance. His background includes senior customs leadership roles at Avalara, Carson International, and Farrow, along with U.S. and Canadian customs certifications.
Co-Founder & Managing Director
Cross-border trade · operations
Rajesh has 26 years of extensive experience across BFSI, customs, cross-border trade, and business operations. At present, he serves as the Managing Director of Portway International Inc., where he has spent 18 years. He also worked as the Vice President, Cross-Border at Avalara Technologies.
Director of Product Management
Product · AI · trade tech
Aniruddh combines global trade compliance expertise with SaaS product leadership. His experience includes product and trade roles at Avalara, EY, Honeywell, Agilent Technologies, and Maersk. At Borderline Genius Inc., he focuses on applying AI and product technology to simplify cross-border compliance.
Mission & Vision
To make global trade smarter, simpler, and more accessible through better technology
We build technology around the realities of global trade and trade compliance by turning fragmented information, complex requirements, and outdated processes into clear, practical workflows. We focus on precision, usability, and meaningful outcomes so the people responsible for trade can work with greater clarity and confidence.
To build a world where trade moves as intelligently as the businesses behind it
We envision a connected global trade ecosystem where technology helps businesses understand requirements, make better decisions, and navigate borders with greater confidence. Trade should not be limited by fragmented systems or unnecessary complexity. It should be supported by intelligent tools that make global commerce easier to manage, scale, and move forward.
Our approach
Our technology is designed to accelerate trade compliance workflows without affecting the expertise they require.
Businesses provide product information, our AI analyzes the relevant characteristics and trade data, and the system generates HS/HTS classification recommendations. Where required, recommendations can be reviewed and validated by trade-compliance professionals.
This combination of AI automation and human expertise is central to how we build our products.
Teams share product information through uploads or connected workflows.
Our models evaluate relevant characteristics and trade data to support recommendations.
Trade professionals can review and validate recommendations for accuracy and audit readiness.
Accuracy
Trade regulations and classification requirements change. We periodically review our trade-related content and update it when material regulatory or classification changes affect the information presented.
Our products are designed to support trade-compliance workflows, while transaction-specific decisions should be evaluated by the appropriate trade professional.
